Average Retail Price
The Average Retail Price represents what you would pay to purchase a cigar new from authorized retailers today.
Retail price establishes the baseline cost of acquisition. When comparing to Market or Age-Adjusted prices, you can see whether aged cigars are trading at a premium or discount to new stock.
A Cohiba Siglo VI with an ARP of $119.48 means you'd pay around $119.48 per stick if you bought a new box today from a reputable retailer.